All current consumers should provide confirmation that they wish to continue receiving direct marketing from the supplier. Without the existing customer confirmation, it is presumed that the supplier may not contact the customer, in other words if they don’t have your consent they are not entitled to contact you.
The Consumer Protection Act (CPA) addresses the consumer’s right to be heard and to obtain redress. Without the ability to enforce the rights as protected by the CPA, the CPA would be all “bark and no bite”. The various methods consumers may use to enforce their rights are listed in section 69.
The Act recognises and protects 9 fundamental consumer rights such the right to fair, just and reasonable terms and conditions. If businesses commit offences by failing to adhere to the consumer protection laws, harsh penalties will ensue.
If you supply goods or services (supplier) or if you use goods and services (consumer), the Consumer Protection Act 68 of 2008 (the Act) applies to you.
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